Hello! My name is Dua, a Pakistani American whose life's journey has been marked by extraordinary challenges and profound experiences. Living with chronic illness has shaped my path, and in 2022, my life took a significant turn when I was diagnosed with Idiopathic Intracranial Hypertension (IIH), and underwent brain surgery. Through this challenging period, I found inspiration for my first passion project during my healing process—a heartfelt initiative to share the vibrant spirit of my homeland with the world.

• Although I was born in the United States, Pakistan has always held a special place in my heart. My deep connection to its rich culture has been nurtured by frequent travels back and forth over the years. This company was born from a longing to bring the vivid colors and cherished traditions of Pakistan to life for others, regardless of where they may reside.
• I believe in the profound importance of staying connected to one’s roots and experiencing the comforting essence of home, even from thousands of miles away. Through a curated collection of unique, handcrafted pieces, my aim is to serve as a bridge between cultures. Each item in the collection is a vibrant reflection of Pakistan and South Asia's diverse heritage.
• I invite you to join me on this meaningful journey, supporting my mission to share the beauty of my homeland through these one-of-a-kind creations. This endeavor is about connecting people to their cultural roots in a tangible, heartfelt way, fostering a sense of belonging and appreciation for our shared heritage.